The Timely Perspective: Should You Borrow Money to Start a Business? Mark Cuban’s Advice Sparks an Important Conversation

Helping entrepreneurs separate popular business advice from practical business decisions.

See Mark’s video here first: If you take out a loan to start a business, you’re a Moron!

Should You Borrow Money to Start a Business? Mark Cuban’s Advice Sparks an Important Conversation

Recently, billionaire entrepreneur Mark Cuban reignited debate among entrepreneurs when he made a blunt statement that quickly spread across social media.

“If you’re starting a business and you take out a loan, you’re a moron.”

Like many memorable business quotes, it attracted attention because of its boldness. But beneath the headline lies a much more important discussion, one that every entrepreneur should have before signing a loan agreement.

At The Timely Entrepreneur Resource and Research Centre, we believe Cuban’s comment deserves careful examination. Not because every entrepreneur should agree with him, but because it forces business owners to ask a critical question:

Should you borrow money before you’ve proven your business can make money?

The answer is not always straightforward.

What Was Mark Cuban Really Saying?

Contrary to what many people assumed, Cuban was not arguing that borrowing money is always a bad idea. His point was that starting a business is already filled with uncertainty. Taking on debt at the very beginning adds one certainty, the loan must still be repaid whether the business succeeds or fails – every month, the bank expects its payment, the credit union expects its payment, the finance company expects its payment, your suppliers expect their payment, your customers, however, are under no obligation to buy. That imbalance is what Cuban was highlighting. A loan does not create customers; it does not guarantee sales; it simply creates another financial obligation that the business must satisfy.

 Many aspiring entrepreneurs begin their journey with one question: “Where can I get funding?” While financing is certainly important, we often believe it has become the first question when perhaps it should be one of the last. Too often, businesses seek loans before answering more fundamental questions:

Is there genuine demand for the product or service? Have customers already shown a willingness to pay? Does the pricing cover all operating costs? How much cash will the business require each month simply to survive? What happens if sales are only half of what was projected? Without answers to these questions, borrowing money can amplify uncertainty rather than reduce it.

Money Does Not Solve Every Business Problem

One of the biggest misconceptions among new entrepreneurs is that a lack of money is the primary reason businesses fail. In reality, many businesses struggle for reasons that additional funding alone cannot fix. These can include:

Poor pricing.

Weak record keeping.

Limited market research.

Poor customer service.

Inadequate marketing.

Cash flow problems.

Failure to understand the numbers.

Giving these businesses more money often delays the problem rather than solves it. Imagine pouring water into a bucket with several holes. Adding more water does not stop the leaks. The leaks must be repaired first. Businesses operate much the same way.

Borrowing Before You’re Ready

One situation we encounter regularly is the entrepreneur who wants to borrow to purchase expensive equipment, rent a large office or invest heavily in inventory before making their first sale. Now there is certainly nothing wrong with ambition. The danger lies in assuming that investment automatically creates demand. Customers do not buy because you’ve purchased expensive equipment. They buy because you solve a problem, they are willing to pay for. Many successful businesses began with modest resources. They reinvested profits gradually rather than borrowing heavily from the outset. That approach reduced financial pressure and allowed the business to grow at a sustainable pace.

But Is Borrowing Always Wrong?

Not at all. This is where context matters. There are many legitimate reasons for businesses to borrow. A manufacturing company may need specialised machinery. A transport business may require commercial vehicles. An established retailer may borrow to expand into a second location. A growing business may need additional working capital to fulfil larger contracts. These are very different situations from borrowing to test whether a business idea might work. The difference is that an established business has evidence: it has customers, it has sales history, it has financial records, it understands its market. In these circumstances, financing often becomes a tool for growth rather than survival.

Borrow to Grow, Not to Guess

Perhaps the most useful lesson entrepreneurs can take from Cuban’s comments is this:

Borrow to grow a proven business, not to guess whether an unproven idea will succeed.

Before approaching a lender, ask yourself:

  • Have I already tested this business idea?
  • Do I understand exactly who my customers are?
  • Have I priced my products or services correctly?
  • Can I realistically meet loan repayments if sales are slower than expected?
  • Have I explored lower-cost ways of starting first?

These questions are often more valuable than the loan itself.

A Better Starting Point

Many businesses today can begin much smaller than entrepreneurs realise. Consultants can start with virtual advisory sessions. Tutors can teach online before renting classrooms. Retailers can validate demand through social media before investing in large quantities of stock. Service providers can begin from home before leasing commercial premises.

Testing an idea on a smaller scale allows entrepreneurs to learn what customers actually want before making significant financial commitments.

The Timely Takeaway

Mark Cuban’s statement may sound harsh, but it highlights an important truth.

Money should support a good business. It cannot create one.

Before borrowing, entrepreneurs should ensure they understand their market, know their numbers and have evidence that customers are willing to buy. Debt is neither good nor bad. It is simply a financial tool, which, if used wisely, can accelerate growth. Used too early, it can magnify risk. The goal should never be to borrow as much as possible, but it should be to build a business strong enough that financing becomes an opportunity rather than a necessity.

How We Help

At The Timely Entrepreneur Resource and Research Centre, many entrepreneurs approach us asking where they can find funding.

Our first response is often another question:

“Is your business truly ready for funding?”

Through our Business in Trouble (BIT) Sessions and business advisory services, we work with entrepreneurs to assess business readiness before they assume additional financial obligations. Together, we review business models, pricing, cash flow, profitability, financial projections and operational readiness, helping business owners make informed decisions rather than expensive mistakes.

Sometimes the best financial decision is not borrowing more. Sometimes it is building a stronger business first.

Helping businesses start, survive and grow.

🌐 new.thetimelyentrepreneur.com

📧 thetimelyentrepreneur2@gmail.com

📞 (868) 488-0507 | (868) 706-5934

 

To protect client confidentiality, identifying details have been changed. The situations described are based on real business challenges encountered through our work with entrepreneurs.

Real business situations. Practical lessons for entrepreneurs.

Recently, during one of our Business in Trouble (BIT) Sessions, we reviewed a service-based business that, from the outside, appeared to be doing well: appointments were fully booked most weeks, customers kept returning, the business had built a loyal client base, and anyone looking at the appointment book would probably conclude that business was thriving.

Yet, during our discussion, the owner made a remark that suddenly had them thinking


“If business is so busy, how come we don’t see this reflected in dollars and cents at the end of the month?”

Digging further, here’s what we found: it wasn’t a lack of customers, it wasn’t poor service and it wasn’t about the marketing. We discovered the hidden profit leaks.

Like many entrepreneurs, the owner had become so focused on serving customers that several small issues had quietly developed over time. Individually, they didn’t seem important. Together, they were steadily reducing the business’s profitability.

Hidden Profit Leak No. 1

Prices Hadn’t Kept Pace with Rising Costs

The salon’s prices had remained largely unchanged for several years. Meanwhile, the cost of products, utilities, rent and everyday operating expenses had continued to increase. Every appointment still generated income, but each one was contributing less profit than before.

Many business owners believe staying competitive means keeping prices low. Unfortunately, failing to review pricing regularly often means the business quietly absorbs rising costs instead.

Hidden Profit Leak No. 2

Time Was Being Given Away

Appointments were scheduled for one hour. But many lasted much longer. Clients frequently requested an additional service or “just one more thing.” Because the owner genuinely cared about customer satisfaction, she rarely charged for the additional time. Over weeks and months, those extra fifteen or twenty billable minutes became several hours of unpaid work.

For a service-based business, time is inventory. Once it has been given away, it can never be sold again.

Hidden Profit Leak No. 3

Small Purchases Were Becoming Big Expenses

Whenever supplies ran low, another trip to the beauty supplier seemed necessary. Whether it be a bottle of shampoo, disposable gloves, styling products, coffee, or even a small chicken roti while out. Each purchase seemed insignificant. But they represented hundreds of dollars every month that had never been budgeted.

Hidden profit leaks often begin with spending that nobody thinks is worth tracking.

Hidden Profit Leak No. 4

Missed Appointments Were Going Unpaid

Some clients cancelled at the last minute; others simply didn’t show up. Because there was no cancellation policy, those appointment times remained empty. Unlike a retailer that can sell the same product tomorrow, a salon loses that income forever once the appointment time has passed. One missed appointment may not seem serious. Several missed appointments every month can significantly affect profitability.

Hidden Profit Leak No. 5

Personal and Business Money Were Mixed Together

Throughout the week, business income was regularly used to purchase groceries, gas and other household expenses. By the end of the month, it became difficult to determine how much profit the business had actually earned. Without reliable financial information, business decisions become based on assumptions rather than facts.

Understanding where your money is going is just as important as understanding where it is coming from.

What We Found

This business simply needed to stop the money that was quietly leaking out of the business.

After reviewing pricing, introducing a cancellation policy, improving inventory management and separating business and personal finances, the salon became more profitable without attracting a single new client.

The number of customers remained almost exactly the same. The difference was that more of the money being earned stayed in the business.

Questions Worth Asking

Before assuming your business needs more customers, take a moment to ask yourself:

  • Are my prices still appropriate for today’s costs?
  • Am I giving away products, services or time without charging for them?
  • Do I know exactly where my money is going every month?
  • Could small, everyday habits be quietly reducing my profits?

Sometimes the quickest way to improve profitability isn’t by increasing sales. Sometimes it’s by identifying the money that’s already slipping through the cracks.

If those questions made you stop and think, your business may benefit from a closer review.

The Timely Takeaway

A busy business is not always a profitable business. Before investing more money in advertising or trying to attract more customers, first determine whether hidden profit leaks are reducing the income you’re already earning.

How We Help

Through our Business in Trouble (BIT) Sessions, The Timely Entrepreneur Resource and Research Centre works alongside entrepreneurs and MSMEs to examine what is really happening inside their businesses. We don’t simply look at sales. We examine pricing, cash flow, expenses, profitability, business systems, compliance and the day-to-day decisions that influence long-term performance.

Sometimes a fresh set of experienced eyes can identify opportunities and problems that are easy to miss when you are busy running the business. Every business has a story. Sometimes the numbers tell a different one. If your business feels busy but the results aren’t matching the effort, it may be time to look beneath the surface.

Helping businesses start, survive and grow.

🌐 new.thetimelyentrepreneur.com 📞 (868) 488-0507 | (868) 706-5934

 

 

The 2026 economic reality

The team at The Timely Entrepreneur Resource and Research Centre met recently to discuss the Economic Outlook for 2026. Here is a direct, unsentimental assessment for 2026, written for people who actually have to survive in the Trinidad and Tobago economy.

Stripped of comfort language

The outlook for 2026 is fragile and deteriorating beneath the surface. The headline numbers still lean on energy, but the underlying economy is showing classic late-cycle stress. Growth is narrow, costs are sticky, foreign exchange remains structurally constrained, and the State’s room to cushion shocks is shrinking.

Energy revenues may hold up on paper, but gas supply constraints, maintenance downtime, and global price volatility mean cash flows will be uneven. Non-energy growth is weak because domestic demand is under pressure and operating costs are rising faster than incomes. See more below:-

Why non-energy growth in Trinidad and Tobago is weak

1. Real household income is falling

Wages in the non-energy economy have not kept pace with cumulative increases in food, utilities, rent, transport, insurance, and education costs. When real income declines, discretionary spending contracts. Non-energy sectors depend heavily on domestic consumption, so lower purchasing power translates directly into weaker sales volumes.

2. Domestic demand is narrow and concentrated

Consumption is concentrated in essentials. Spending on non-essential goods and services is being postponed or reduced. This limits growth in retail, hospitality, personal services, creative industries, and discretionary manufacturing.

3. High operating costs compress margins

Non-energy businesses face rising electricity charges, logistics costs, rent, security, insurance, and compliance expenses. These costs increase faster than revenues, forcing firms to scale back operations, delay expansion, or exit markets.

4. Foreign exchange constraints restrict supply

Non-energy sectors are import-dependent for inputs, equipment, raw materials, and inventory. FX shortages delay restocking, raise supplier prices, and reduce production capacity. Firms cannot scale output without reliable access to foreign exchange.

5. Limited access to affordable credit

Tighter bank lending standards, higher interest rates, and stricter documentation requirements reduce financing for expansion, working capital, and technology upgrades in non-energy sectors.

6. Weak productivity growth

Capital investment outside energy is limited. Many firms operate with outdated equipment, inefficient processes, and limited automation. Productivity gains are insufficient to offset rising costs, keeping unit costs high.

7. Public sector consolidation dampens spillovers

Fiscal restraint limits public-sector driven demand and procurement spillovers that historically supported non-energy activity. Delays in State payments further constrain cash flow for contractors and suppliers.

8. Small market size limits scale

Trinidad and Tobago’s domestic market is limited. Without consistent export expansion, non-energy firms face saturation quickly, capping growth potential.

9. Business confidence is fragile

Uncertainty around taxes, compliance enforcement, energy prices, and economic policy timing reduces private investment. Firms postpone hiring, capital spending, and market expansion.

10. Structural dependence on energy revenues

Non-energy activity remains indirectly tied to energy through public spending, FX availability, and liquidity. When energy performance softens or becomes volatile, non-energy sectors slow even if their fundamentals are unchanged.

These factors operate simultaneously. The result is low volume growth, thin margins, and limited expansion capacity across the non-energy economy.

Inflation is no longer the sudden spike of previous years. It is now embedded. Food, utilities, insurance, logistics, rent, compliance costs, and financing charges are resetting at higher levels and staying there. That is more dangerous for small businesses than short bursts of inflation, because it erodes margins quietly and continuously.

The foreign exchange situation remains a structural problem. It is not a temporary shortage. Import-dependent businesses will face delays, higher supplier demands for prepayment, and periodic inability to restock. This will worsen as global credit tightens and correspondent banking becomes more conservative.

Government Policy Impacts

Government policy in 2026 signals restraint, not rescue. Here is what this really means in concrete, observable terms.

1. No broad stimulus spending

The 2026 fiscal stance is not expansionary. There is no large-scale injection of new spending designed to boost demand across the economy. Capital expenditure is selective and controlled, not wide-ranging. This means the State is not stepping in to lift consumption or offset private-sector weakness.

2. Tight control over recurrent expenditure

Government is focused on containing wage growth, transfers, and subsidies. Any increases are targeted and limited. This signals that protecting fiscal balances is a higher priority than cushioning households or businesses broadly.

3. Rationalisation of subsidies and concessions

Energy, utility, and social subsidies are being reviewed and narrowed. The direction is toward reducing fiscal leakage, not expanding relief. Businesses should expect less price buffering from the State and more exposure to real market costs.

4. Emphasis on compliance and revenue collection

Policy focus has shifted from accommodation to enforcement. Tax compliance, NIS contributions, fees, and penalties are being tightened. This raises revenue without stimulating activity and increases operating pressure on firms that are marginal or informal.

5. Cost-shifting rather than cost-absorption

Instead of absorbing rising costs, government policy increasingly passes them through to users and businesses. Examples include higher fees, utility adjustments, and reduced concessions. This is a restraint signal because it prioritises fiscal sustainability over short-term relief.

6. Limited intervention in distressed sectors

There is no clear framework for widespread bailouts, debt relief, or emergency support for struggling industries or MSMEs. Assistance is conditional, case-by-case, or indirect. Firms cannot assume the State will step in if conditions worsen.

7. Conservative fiscal assumptions

Budget projections rely on cautious spending paths rather than optimistic growth-driven revenue expansion. This reflects risk aversion and a desire to preserve buffers, not deploy them aggressively.

8. Protection of fiscal buffers over economic stimulus

Foreign reserves, the Heritage and Stabilisation Fund, and debt metrics are being preserved. The State is signalling that these buffers are for systemic crises, not for sustaining weak growth or propping up businesses.

What this means in plain terms

The Government’s posture in 2026 is one of containment and discipline, not economic rescue. It is managing downside risk to public finances rather than attempting to reignite growth through spending or relief.

For businesses and households, this means:

  • Do not expect sweeping relief measures.
  • Do not rely on subsidies to stabilise costs.
  • Do not assume government intervention if cash flow tightens.

The burden of adjustment is being shifted to the private sector and households. 

Subsidies are being rationalised, compliance is tightening, and social spending is being re-targeted. Small businesses should assume less tolerance for arrears, less flexibility from State agencies, and more scrutiny, not more support. Click the link to read more on this here: Build Wealth, Don’t Depend on NIS

Hard truths small businesses must accept now

First, revenue instability is the new normal. If your business requires steady monthly sales just to survive, it is already at risk.

Second, cost increases will not reverse. Electricity, rent, shipping, and insurance costs in Trinidad and Tobago are structurally higher, not temporarily elevated. They are driven by fuel pricing, utility cost recovery, insurance risk re-pricing, global logistics costs, crime exposure, and tighter regulatory requirements. None of these drivers are reversing in the near term.

Businesses that delay price adjustments, cost restructuring, or operating changes in the hope that these expenses will fall are basing decisions on expectation rather than evidence. Since revenues are not rising at the same pace, waiting erodes margins, drains cash, and weakens the business each month.

In practical terms, hoping costs will fall postpones necessary action and increases the risk of failure.

Third, access to finance will tighten further. Banks will lend, but only to businesses that can show discipline, documentation, and predictable cash flows. Informality will be punished quietly simply through denial. In 2026, informal businesses are unlikely to be shut down publicly or aggressively. Instead, they will be excluded. They will be denied access to bank financing, government contracts, corporate clients, digital payment platforms, insurance coverage, and formal partnerships because they cannot meet documentation, compliance, or reporting requirements. No warning is required for this to happen.

The punishment is quiet because the business is not confronted or prosecuted. It simply finds that doors stop opening, opportunities disappear, and growth becomes impossible.

Fourth, customer behaviour has changed permanently. Households are trading down, delaying purchases, sharing services, and questioning value more aggressively. Loyalty is thinner. Price sensitivity is higher. Households and businesses have less discretionary income and tighter cash flow. Customers compare prices more closely, trade down to cheaper alternatives, reduce quantities, or stop buying altogether when prices rise. This means small price increases now trigger stronger reactions than in the past, directly affecting sales volume and customer retention.

Fifth, compliance is no longer optional camouflage. Businesses that “fly under the radar” will struggle to scale, access credit, or partner with corporates and institutions.

What small businesses must do immediately to survive 2026

1. Ruthless financial control

You must know, weekly, not monthly:

  • Which products or services actually generate cash.
  • Which ones only generate activity.
  • Your true break-even point with current costs, not last year’s.

Cut offerings that drain cash, even if they are popular or emotionally attached. Popular does not pay bills.

Move from annual thinking to rolling 90-day cash forecasting. If you cannot see three months ahead, you are already late.

2. Rebuild pricing around reality, not fear

Many small businesses are underpricing out of fear of losing customers. In 2026, underpricing is more dangerous than losing low-value customers.

You must:

  • Separate price-sensitive customers from value-driven ones.
  • Create tiered offerings, not one price for everyone.
  • Be explicit about what costs more and why.

If customers cannot accept price increases, then reduce scope, not margins.

3. Reduce dependency risks

If your business relies on:

  • One supplier.
  • One major customer.
  • One income stream.
  • One location.
  • One platform.

You are exposed.

Diversify suppliers locally where possible, even at slightly higher unit cost. Reliability beats cheap in unstable conditions.

Build at least one secondary income line that is not dependent on imports or long credit chains.

4. Formalise selectively but properly

You do not need excessive bureaucracy, but you do need:

  • Clean records.
  • Up-to-date filings.
  • Basic management accounts.

This is not about pleasing the State. It is about surviving when cash tightens and only disciplined businesses can negotiate, borrow, or pivot.

5. Shift from growth obsession to resilience

2026 is not about rapid expansion. It is about endurance.

That means:

  • Smaller, stronger operations.
  • Fewer fixed costs.
  • More variable cost models.
  • Leasing instead of buying where possible.
  • Partnerships instead of solo scaling.

Practical income generation and diversification paths that make sense now

Not all diversification is smart. Many small businesses fail because they chase everything. The following directions reflect actual economic pressure points:

1. Service over product where possible

Services:

  • Require less foreign exchange.
  • Adjust prices faster.
  • Carry lower inventory risk.

Knowledge-based services, maintenance, training, compliance support, repair, and local logistics will outperform imported retail over the next two years.

2. Recurring income models

One-off sales are unstable in a tightening economy.

Think in terms of:

  • Retainers.
  • Subscriptions.
  • Maintenance contracts.
  • Memberships.
  • Bundled service periods.

Predictability is power in uncertain conditions.

3. B2B over B2C where feasible

Households are under pressure. Businesses still need services to operate.

Target:

  • SMEs that must remain compliant.
  • Corporates outsourcing non-core functions.
  • Schools, NGOs, and institutions with budgeted spending cycles.

Margins may be tighter, but payments are more predictable.

4. Local substitution niches

Import friction creates opportunity.

Look for:

  • Products or services businesses importing simply because “that’s how it’s always been.” Many businesses continue importing certain products or services out of habit rather than necessity. The original reasons may have been quality, availability, or cost advantages that no longer exist. In the current environment, import dependence driven by routine rather than analysis increases exposure to foreign exchange shortages, shipping delays, and higher costs, even when local or regional alternatives could meet the need adequately.
  • Small-batch local alternatives – this refers to locally produced goods or services made in limited quantities that substitute for imported products. They reduce foreign exchange exposure, shorten supply chains, and allow faster price and product adjustments. They may not match large-scale imports on volume or unit cost, but they offer reliability, flexibility, and resilience in a constrained economic environment.
  • Hybrid models where part of the value is local. Hybrid models are business arrangements where some components are imported, but a significant portion of the value creation happens locally. This can include local assembly, customization, servicing, packaging, or distribution. These models reduce foreign exchange exposure, lower logistics risk, and allow businesses to maintain functionality and quality while adapting to supply constraints and cost pressures.

You do not need to replace imports entirely. You only need to reduce dependency.

5. Regional and digital income streams

TT is a small market with limited growth.

Digital services, remote consulting, content-based products, online training, and regional service delivery reduce dependence on local demand alone. Foreign currency income is a buffer, not a luxury.

The uncomfortable conclusion

2026 will not reward hope, optimism, or hustle alone. It will reward discipline, realism, and adaptability.

Small businesses that survive will not be the loudest or most visible. They will be the ones that:

  • Control cash tightly.
  • Price honestly.
  • Cut early rather than late.
  • Diversify carefully, not emotionally.
  • Accept that the environment has changed and act accordingly.

This is not an economic collapse where all businesses fail at once. Economic activity continues, but under tighter conditions. It is a sorting phase where businesses with weak finances, poor pricing, high dependency, or low discipline are pushed out, while those that are well-managed, adaptable, and resilient remain and gain market share.

Businesses that adjust now will still be standing when conditions improve. Those that wait for things to “go back to normal” will quietly exit.